When I fell pregnant with my first child I searched for baby products that were pure, organic and chemical free.  I was disappointed to find a limited range of products which were often difficult to locate and purchase or offered misleading information.  This frustration led to the idea of creating a business that would source truly organic, natural and eco-friendly products. 

I believe our children need to be nurtured and cared for by using products that minimize their exposure to potentially harmful chemicals.  I also believe we need to be conscious of the environment when using personal care products.  It is for these reasons I have created this safe, pure and simple product range that will help keep our precious Little Innoscent ones safe and sound.